The clean, futuristic design of Smeg’s latest appliances can be said to be pushing trends in the kitchen, hence the creative direction behind Janai Anselmi Styling’s advertising collaboration with photographer Michele Aboud. Marrying the cool steel, smooth glass and glossy iron of stovetops, ovens and wall mount grillers, JAS fashioned up three models to appear in cutting edge outfits with similar metallic fabrics and sharp lines. Dramatic hair by Michele McQuillan and make-up by Nigel Stanislaus sat perfectly with the couture garments, constructed by Leonardo Salinas and Justine Davis. The overall feel of the ad was hard-edge, dramatic fashion complimenting the design of the Smeg kitchen range.
