Thursday, February 14, 2013

Alibi Bourbon


Let loose stylistically, we were chuffed to work along side JayGrey and Sean Izzard to create these delightful and somewhat unrefined characters for Alibi Bourbon's latest campaign. The aim was to capture the essence of the ‘people of Walmart;’ seriously tough individuals who like 'seriously hard liquor'. A less is more approach was definitely required here where wardrobe was concerned, with scissors being taken to many an outfit, revealing parts of the body that should perhaps be confined to the privacy of ones home! Not that we’d ever question them of course…


Agency: JayGrey
Client: Alibi Bourbon