Tuesday, March 9, 2010

HSBC





Late last year we styled the attached campaign for HSBC shot by Sean Izzard and art directed by John Lam. We were in charge of all details from set build and decorating, sourcing mannequins, props and wardrobe. We also created a kit for 13 HSBC branches nationwide to assemble 39 mannequins and clothing as an in store extension of the print campaign.
The campaign has run as web, outdoor, in store and print including broadsheet overlays in national papers.