Atacand

Every so often a brief comes along that gets us thinking creatively and a little left of centre. One very brief was that of the pharmaceutical brand Atacand who, for their blood pressure medicine, came up with the tag line “Some thing’s just belong together”. Building a living room in Sun Studios, Janai & Pete adorned it with retro wallpaper, animal hide accessories and knick-knacks right out of the swinging 60’s and sexual 70s. Using talent’s own embellished jumpsuits and capes it was just a matter of fitting the environment around the outfits. Photographer Jeremy Park captured a proud yet comical portrait style with the personalised living space making it appear to be Elvis’s own. A second execution captured in the same style shows the Best-in-Show Bichon-Fris owner and pup caught in a similarly proud moment, surrounded by puppy love mugs, professional photographs, competition ribbons and doilies - total reflections of their universe. A fun and memorable project for all involved.

Men's Health

The crack of dawn saw Pete on his way to WoyWoy wharf to meet photographer Jeremy Park & Co. for Men’s Health Magazine’s ‘Be a Better Catch’ campaign earlier this summer. The fisher(wo)man’s super strength was created by shooting mannequin legs on a makeshift crane and then retouching our male talent in hanging upside down. Pouring buckets of water over said model became tiresome so at one point we just threw him into the river, much more effective. Overall it was a fun day filled with heavy lifting of a 90kg+ male fitness model, creative problem solving and barrels of laughs.