Bulleit Bourbon

And so the legend goes -: In the 1800s Augustus Bulleit produced some of America’s finest bourbon, but whilst travelling across the Western Plains was thought to have vanished along with the prized recipe… until recently... *queue dramatic music* Matt Hoyle captures an intense mood and evocative tone beautifully in this Bulleit Bourbon campaign commissioned by the creatives at Leo Burnett and styled by Pete and Janai. Pete jumped at the chance to rummage through second hand stores, specialist costume shops and props houses for authentic aged wardrobe pieces and props. He sourced everything from cowhide vests and gun holsters to aged furniture and wine barrels to ensure Janai had an eclectic mix of vintage goodies to work with. Using high tech equipment like instant coffee, matches and sponge… He also constructed the perfect series of burnt parchment and antiqued recipes. Hair and Make-Up credits go to the JAS alliance Margo Regan, who agonized over gluing facial hair, cementing wigs, shaping moustaches and dirtying up the Cowboys and Indians with ‘authentic Western filth’. The end result a menacing bunch of mugs. Yee-haa indeed.

South Cape Cheese

This South Cape Cheese campaign was released in April to coincide with the royal wedding. Working with photographer Matt Hoyle, Janai and Pete created a series of potentially disastrous social events, only to be saved by an adorned platter of delicious South Cape Cheese. A pink sweater wearing mummy’s-boy is introducing the love of his life for the first time… scary goth hardcore girl in high biker boots and shaved pixie hair-cut. A young bride is horrified at the discovery that her mother has made her a meringue-like wedding dress. Three distraught, die-hard, wannabe princesses dressed in matching velour tracksuits, tiara’s and embellished Ugg-Boots sit with make-up streaming down their faces watching the wedding. This shoot called for some extreme sourcing, no stone was left unturned with our team sourcing from Terry Hills, Penrith and the Shire.