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And so the legend goes -: In the 1800s Augustus Bulleit produced some of America’s finest bourbon, but whilst travelling across the Western Plains was thought to have vanished along with the prized recipe… until recently... *queue dramatic music* Matt Hoyle captures an intense mood and evocative tone beautifully in this Bulleit Bourbon campaign commissioned by the creatives at Leo Burnett and styled by Pete and Janai. Pete jumped at the chance to rummage through second hand stores, specialist costume shops and props houses for authentic aged wardrobe pieces and props. He sourced everything from cowhide vests and gun holsters to aged furniture and wine barrels to ensure Janai had an eclectic mix of vintage goodies to work with. Using high tech equipment like instant coffee, matches and sponge… He also constructed the perfect series of burnt parchment and antiqued recipes. Hair and Make-Up credits go to the JAS alliance Margo Regan, who agonized over gluing facial hair, cementing wigs, shaping moustaches and dirtying up the Cowboys and Indians with ‘authentic Western filth’. The end result a menacing bunch of mugs. Yee-haa indeed.
Speaking of
crafty, Janai takes on the night, teaming up with photographer Amanda Austin and
Margo Regan to create a series of conspicuous beauties for Deluxx Digital magazine. The use of textured environments and the vignette nature of car
headlights brought a mysterious life to the final selects from this series. Janai
took the theme ‘Clashing Prints’ (one of this seasons predicted trends) and
added a fast-fashion edge by dressing it head to toe. Tailored suits, skirts
and accessories take on a new appearance when constructed in such organic
prints. Ranging from florals to moonscapes, the over all colour palette was a
kaleidoscope of natures own tones. The strong prints came from recognisably key
designers like Lisa Ho, Gucci, Zimmerman, Romance Was Born and Just Cavalli.
However included some more obscure brands such as Karmatique, Steele, Kobe Husk
and Ms Fitz. The overall grittiness of the final images adds to the consistent
textures from apparel, to hair, to environment. Even the posing of beautiful
model Katarina brought a sensual layer of ‘Tropical Heat’ grit to the shoot.
Loaded
down with morning suits, top hats, tails and grungy street wear Janai and Jo
teamed up with Al Morrow and Jungleboys to create a comical TVC capturing the genuine
bemused reactions of unsuspecting members of the public at being lavishly
pampered and fed Hungry Jacks whilst walking to work! Such an affair required
us to source bespoke costumes to the likes of an NYC style doorman and custom
made removalists uniforms in record turnaround time, a challenge we welcomed
with open arms. We love a job demanding
all hands on deck and were particularly impressed with Sam Asher who personally
modified our ‘hero’ Lazy-Boy sofa so that our talent could be reclined by a
strategically placed handle and effectively shocked into comfort once seated! Battling the elements, Janai and
team were determined to ‘make good TV’ whether rain, hail or shine. The prep,
production and editing taking only 8 business days in full… that has to be a
TVC record somewhere. Juggling the choreography of buskers turn violinatta,
stunt removalists and fast-food fine dining the result is a comical series of
strategically planned cues which send the lucky passer-by through a theatrical
“Hungry Jacks Experience”… the Eggs
bene’ muffins weren’t bad either…
