Wednesday, June 6, 2012

Smilemaker - Fantasy Man


We were left a little speechless when presented with a brief that involved naughty toys and minimal clothing. Of course JAS naturally obliged, although locating the perfect spandex posing pouch proved more difficult than first envisaged! The styling team had their hands full… of wood chips and furry rugs, sequined accessories and trimmings galore to bring to life these provocative images shot by Julian Wolkenstein for Smilemaker; an interactive website where the viewer teams their hunk of choice with wardrobe accessories and locations they desire. This particular project married the styling techniques of old, with the advertising means of the present and future. The ‘Interactive Ad’ challenged the JAS team, as for it to be successful the layers of each beautiful image must work alongside the layers of the next, and intermix each time to create a contrived scenario! But with a keen eye for detail and visionary imagination, the job was done. Check out the end result at the below link… Jo has a soft spot for Jungle Wayne… http://fantasyman.comeplaywithus.com