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‘Eat the Noodle, Live the
Noodle’… this ancient Maggi mantra was the tag line for a creative campaign we
were brought in to style for photographer
Julian Wolkenstein. All hands on deck saw Janai, Jo & Pete hunting from
Cabramatta to ChinaTown for perfect Asian gangster, metallic suits. Pete
playing mannequin for most of the pre-pro, Bruce Lee certainly would have been
proud. Using our insider seamstress connections, JAS was able to come up with
the ideal custom-made gold tracksuit perfect for that authentic early morning
tae-chi session down in the Chinese Gardens of Friendship. Make-up and Hair by
the wonderful Margo Regan, Noodle wrangling by Pete using hairspray, glue and
who knows what else, it was a fun series and awesome group effort from all.
Butter
and Glam go hand-in-hand didn’t you know? Well when it comes to the gourmet
butter of Pepe Saya this rings true. Talented Henryk Lobaczewski brought Jo
from JAS in to sexify and sultrilise the indulgent, creamy
condiment. Set in the beautiful French Becasse restaurant, we see two blinged
up babes having a somewhat out of body experience whilst gorging on Pepe’s
famous buerre (that’s French, for
butter). The elaborate interior of the restaurant was matched with elegant
jewellery and luxurious textiles in the girls’ clothes. Silks, furs, diamonds
and velvet… we wanted to elude expensive, and we did. Matched with big hair and
bold lips by the wonderful Amelia Axton. By the end of the day it was hard to
see where the models acting ended and actual enjoyment began!... that’s some good butter.
Earlier
this year a massive campaign for Pump flavoured waters hit the streets… seen on
buses, billboards, train stations plus more, and JAS was lucky enough to be
involved behind the scenes. Janai teamed up with photographer Ian Butterworth
to capture the fresh excitement linked to the infused water drinks. Custom
spray-painting inflatable boat tow-rings to match pop colour cozzies, and
perfecting the ideal water splash! Working on specially built scaffolding in
Sun Studios, with mini swimming pools, buckets and mops, it was a wet and
wonderful day, leaving everyone looking forward to summer and the sun. A
special shout-out must go to the talent who had to bob in icy water all day!
Ads
may be our bread and butter, however editorial is a creative release. One such
editorial has been picked up by online mag Magpie Darling, ‘Push It’ shot by Amanda Austin. Using this exploration of colour blocking, we
worked with Amanda to adapt this seasonal trend by adding tones and textures to
the mix. The depth is created by tints and shades of similar colour ways per
outfit. Creating this colour wheel series offers an eye catching, stimulating
piece. Matching structured tailoring, strong eyes and brows by Make-Up artist
Margo Regan, a dominating, fashionable woman is portrayed.
And so the legend goes -: In the 1800s Augustus Bulleit produced some of America’s finest bourbon, but whilst travelling across the Western Plains was thought to have vanished along with the prized recipe… until recently... *queue dramatic music* Matt Hoyle captures an intense mood and evocative tone beautifully in this Bulleit Bourbon campaign commissioned by the creatives at Leo Burnett and styled by Pete and Janai. Pete jumped at the chance to rummage through second hand stores, specialist costume shops and props houses for authentic aged wardrobe pieces and props. He sourced everything from cowhide vests and gun holsters to aged furniture and wine barrels to ensure Janai had an eclectic mix of vintage goodies to work with. Using high tech equipment like instant coffee, matches and sponge… He also constructed the perfect series of burnt parchment and antiqued recipes. Hair and Make-Up credits go to the JAS alliance Margo Regan, who agonized over gluing facial hair, cementing wigs, shaping moustaches and dirtying up the Cowboys and Indians with ‘authentic Western filth’. The end result a menacing bunch of mugs. Yee-haa indeed.
Speaking of
crafty, Janai takes on the night, teaming up with photographer Amanda Austin and
Margo Regan to create a series of conspicuous beauties for Deluxx Digital magazine. The use of textured environments and the vignette nature of car
headlights brought a mysterious life to the final selects from this series. Janai
took the theme ‘Clashing Prints’ (one of this seasons predicted trends) and
added a fast-fashion edge by dressing it head to toe. Tailored suits, skirts
and accessories take on a new appearance when constructed in such organic
prints. Ranging from florals to moonscapes, the over all colour palette was a
kaleidoscope of natures own tones. The strong prints came from recognisably key
designers like Lisa Ho, Gucci, Zimmerman, Romance Was Born and Just Cavalli.
However included some more obscure brands such as Karmatique, Steele, Kobe Husk
and Ms Fitz. The overall grittiness of the final images adds to the consistent
textures from apparel, to hair, to environment. Even the posing of beautiful
model Katarina brought a sensual layer of ‘Tropical Heat’ grit to the shoot.
Loaded
down with morning suits, top hats, tails and grungy street wear Janai and Jo
teamed up with Al Morrow and Jungleboys to create a comical TVC capturing the genuine
bemused reactions of unsuspecting members of the public at being lavishly
pampered and fed Hungry Jacks whilst walking to work! Such an affair required
us to source bespoke costumes to the likes of an NYC style doorman and custom
made removalists uniforms in record turnaround time, a challenge we welcomed
with open arms. We love a job demanding
all hands on deck and were particularly impressed with Sam Asher who personally
modified our ‘hero’ Lazy-Boy sofa so that our talent could be reclined by a
strategically placed handle and effectively shocked into comfort once seated! Battling the elements, Janai and
team were determined to ‘make good TV’ whether rain, hail or shine. The prep,
production and editing taking only 8 business days in full… that has to be a
TVC record somewhere. Juggling the choreography of buskers turn violinatta,
stunt removalists and fast-food fine dining the result is a comical series of
strategically planned cues which send the lucky passer-by through a theatrical
“Hungry Jacks Experience”… the Eggs
bene’ muffins weren’t bad either…
