Smeg

The clean, futuristic design of Smeg’s latest appliances can be said to be pushing trends in the kitchen, hence the creative direction behind Janai Anselmi Styling’s advertising collaboration with photographer Michele Aboud. Marrying the cool steel, smooth glass and glossy iron of stovetops, ovens and wall mount grillers, JAS fashioned up three models to appear in cutting edge outfits with similar metallic fabrics and sharp lines. Dramatic hair by Michele McQuillan and make-up by Nigel Stanislaus sat perfectly with the couture garments, constructed by Leonardo Salinas and Justine Davis. The overall feel of the ad was hard-edge, dramatic fashion complimenting the design of the Smeg kitchen range.

Ship Song Project

During 2011 Photographer Simon Harsent shot a personal series titled ‘Into the Abyss’ which Janai provided wardrobe for. When hearing about The Ship Song Project (campaign created around The Sydney Opera House and creative agency Three Drunk Monkeys) Simon suggested the series as an opportunity to incorporate with the famous building. The end result thanks to some expert retouching by Cream Studios, is a film and song, which represent a unique collaboration between some of the most amazing artists in Australia – not to mention the world. 

Bustin'

When photographer Zahn Pithers approached Janai Anselmi Styling to dress a young troop of male dancers for personal project ‘Bustin’ we knew it would be a fun assignment. Set a-top Sydney Park, Pete decked the boys out in solid brights and funky accessories, vibing ‘So You Think You Can Dance’. Splashed with faux sweat, and some real, Zahn caught gravity defying moves as each leapt higher and further pushing their physical means. Big credit to dancers Chris van Doren, Oscar Wilson (The Jazz Factory), Keiynan Londsdale (FAME the musical) and Jordan Rodrigues (Dance Academy – TV show) who worked hard on the day with some exciting results.

Good Weekend Stories

Cool yourself down this Summer in all white. Drawing inspiration from Chloe Spring/Summer 2012, look to textures and details to catch the eye, rather than colour. Doris Day got it right, and so can you. Or for those who can keep up with the heat, go Tropical bright! Vibing Hawaii 50 this retro look will keep you fresh and at the forefront of fashion.

Men's Health

The crack of dawn saw Pete on his way to WoyWoy wharf to meet photographer Jeremy Park & Co. for Men’s Health Magazine’s ‘Be a Better Catch’ campaign earlier this summer. The fisher(wo)man’s super strength was created by shooting mannequin legs on a makeshift crane and then retouching our male talent in hanging upside down. Pouring buckets of water over said model became tiresome so at one point we just threw him into the river, much more effective. Overall it was a fun day filled with heavy lifting of a 90kg+ male fitness model, creative problem solving and barrels of laughs. 

Legacy Australia Campaign

Janai Anselmi Styling worked with photographer Simon Harsent this November on a campaign for Legacy Australia, to promote it's badge sales for fund-raising and awareness. This year Legacy went a step further and incorporated an MP3 Player into each badge, pre-programmed to play songs by Australian music artists.

Fisherman's Friend

Shot in studio with photographer Toby Burrows, the day was spent sliding models into custom made, full body, lycra one-sies using a mixture of cooking oil, talc and personal lubricant! Hanging plastic crabs and seagulls, and building a set to resemble the bow of a fishing trawler. Janai Anselmi Styling really stepped up to the challenge.