Tuesday, April 2, 2013

Jobstart


Extravagant props, executive desks, chairs and high-end furnishings consisting of plush carpets, lavish curtains, intricate sculptures and an abundance of flowers were sourced by JAS from all corners of Sydney and bumped (carefully) into the Royal Automobile Club Australia in December 2012 as back drop for CBA’s latest campaign.

Conceptualized by M&C Saatchi, the tag line ‘Get your working life off to a flying start’ was brought to life by our styling team with carefully selected wardrobe and props to characterize a young woman new to the workplace, rapidly reaching CEO status thanks to CBA’s special saving’s package for young workers.


Agency: M&C Saatchi
Client: Commonwealth Bank