Friday, June 22, 2012

Bulleit Bourbon

And so the legend goes -: In the 1800s Augustus Bulleit produced some of America’s finest bourbon, but whilst travelling across the Western Plains was thought to have vanished along with the prized recipe… until recently... *queue dramatic music* Matt Hoyle captures an intense mood and evocative tone beautifully in this Bulleit Bourbon campaign commissioned by the creatives at Leo Burnett and styled by Pete and Janai. Pete jumped at the chance to rummage through second hand stores, specialist costume shops and props houses for authentic aged wardrobe pieces and props. He sourced everything from cowhide vests and gun holsters to aged furniture and wine barrels to ensure Janai had an eclectic mix of vintage goodies to work with. Using high tech equipment like instant coffee, matches and sponge… He also constructed the perfect series of burnt parchment and antiqued recipes. Hair and Make-Up credits go to the JAS alliance Margo Regan, who agonized over gluing facial hair, cementing wigs, shaping moustaches and dirtying up the Cowboys and Indians with ‘authentic Western filth’. The end result a menacing bunch of mugs. Yee-haa indeed.

Monday, June 11, 2012

Night Hawking - Deluxx Digital

Speaking of crafty, Janai takes on the night, teaming up with photographer Amanda Austin and Margo Regan to create a series of conspicuous beauties for Deluxx Digital magazine. The use of textured environments and the vignette nature of car headlights brought a mysterious life to the final selects from this series. Janai took the theme ‘Clashing Prints’ (one of this seasons predicted trends) and added a fast-fashion edge by dressing it head to toe. Tailored suits, skirts and accessories take on a new appearance when constructed in such organic prints. Ranging from florals to moonscapes, the over all colour palette was a kaleidoscope of natures own tones. The strong prints came from recognisably key designers like Lisa Ho, Gucci, Zimmerman, Romance Was Born and Just Cavalli. However included some more obscure brands such as Karmatique, Steele, Kobe Husk and Ms Fitz. The overall grittiness of the final images adds to the consistent textures from apparel, to hair, to environment. Even the posing of beautiful model Katarina brought a sensual layer of ‘Tropical Heat’ grit to the shoot. 

Thursday, June 7, 2012

Hungry Jacks

Loaded down with morning suits, top hats, tails and grungy street wear Janai and Jo teamed up with Al Morrow and Jungleboys to create a comical TVC capturing the genuine bemused reactions of unsuspecting members of the public at being lavishly pampered and fed Hungry Jacks whilst walking to work! Such an affair required us to source bespoke costumes to the likes of an NYC style doorman and custom made removalists uniforms in record turnaround time, a challenge we welcomed with open arms.  We love a job demanding all hands on deck and were particularly impressed with Sam Asher who personally modified our ‘hero’ Lazy-Boy sofa so that our talent could be reclined by a strategically placed handle and effectively shocked into comfort once seated! Battling the elements, Janai and team were determined to ‘make good TV’ whether rain, hail or shine. The prep, production and editing taking only 8 business days in full… that has to be a TVC record somewhere. Juggling the choreography of buskers turn violinatta, stunt removalists and fast-food fine dining the result is a comical series of strategically planned cues which send the lucky passer-by through a theatrical “Hungry Jacks Experience”…  the Eggs bene’ muffins weren’t bad either…

Wednesday, June 6, 2012

Smilemaker - Fantasy Man

We were left a little speechless when presented with a brief that involved naughty toys and minimal clothing. Of course JAS naturally obliged, although locating the perfect spandex posing pouch proved more difficult than first envisaged! The styling team had their hands full… of wood chips and furry rugs, sequined accessories and trimmings galore to bring to life these provocative images shot by Julian Wolkenstein for Smilemaker; an interactive website where the viewer teams their hunk of choice with wardrobe accessories and locations they desire. This particular project married the styling techniques of old, with the advertising means of the present and future. The ‘Interactive Ad’ challenged the JAS team, as for it to be successful the layers of each beautiful image must work alongside the layers of the next, and intermix each time to create a contrived scenario! But with a keen eye for detail and visionary imagination, the job was done. Check out the end result at the below link… Jo has a soft spot for Jungle Wayne…