Tuesday, August 28, 2012

Maggi Fusion

Eat the Noodle, Live the Noodle’… this ancient Maggi mantra was the tag line for a creative campaign we were brought in to style for  photographer Julian Wolkenstein. All hands on deck saw Janai, Jo & Pete hunting from Cabramatta to ChinaTown for perfect Asian gangster, metallic suits. Pete playing mannequin for most of the pre-pro, Bruce Lee certainly would have been proud. Using our insider seamstress connections, JAS was able to come up with the ideal custom-made gold tracksuit perfect for that authentic early morning tae-chi session down in the Chinese Gardens of Friendship. Make-up and Hair by the wonderful Margo Regan, Noodle wrangling by Pete using hairspray, glue and who knows what else, it was a fun series and awesome group effort from all. 

Tuesday, August 14, 2012

Pepe Sayar Butter

Butter and Glam go hand-in-hand didn’t you know? Well when it comes to the gourmet butter of Pepe Saya this rings true. Talented Henryk Lobaczewski brought Jo from JAS in to sexify and sultrilise the indulgent, creamy condiment. Set in the beautiful French Becasse restaurant, we see two blinged up babes having a somewhat out of body experience whilst gorging on Pepe’s famous buerre (that’s French, for butter). The elaborate interior of the restaurant was matched with elegant jewellery and luxurious textiles in the girls’ clothes. Silks, furs, diamonds and velvet… we wanted to elude expensive, and we did. Matched with big hair and bold lips by the wonderful Amelia Axton. By the end of the day it was hard to see where the models acting ended and actual enjoyment began!... that’s some good butter.

Saturday, August 11, 2012


Earlier this year a massive campaign for Pump flavoured waters hit the streets… seen on buses, billboards, train stations plus more, and JAS was lucky enough to be involved behind the scenes. Janai teamed up with photographer Ian Butterworth to capture the fresh excitement linked to the infused water drinks. Custom spray-painting inflatable boat tow-rings to match pop colour cozzies, and perfecting the ideal water splash! Working on specially built scaffolding in Sun Studios, with mini swimming pools, buckets and mops, it was a wet and wonderful day, leaving everyone looking forward to summer and the sun. A special shout-out must go to the talent who had to bob in icy water all day!

Wednesday, August 1, 2012

Magpie Darling - Push It

Ads may be our bread and butter, however editorial is a creative release. One such editorial has been picked up by online mag Magpie Darling,  ‘Push It’ shot by Amanda Austin.  Using this exploration of colour blocking, we worked with Amanda to adapt this seasonal trend by adding tones and textures to the mix. The depth is created by tints and shades of similar colour ways per outfit. Creating this colour wheel series offers an eye catching, stimulating piece. Matching structured tailoring, strong eyes and brows by Make-Up artist Margo Regan, a dominating, fashionable woman is portrayed.