Tuesday, November 1, 2011

UBank

Our first major ‘green’ project had Janai and Jo team up with photographer Simon Harsent and The Monkey’s agency to shoot UBank's latest home loans campaign. “Have you let your home loan go?” was the tag line used across a series of lifestyle vignettes depicting everyday home loaners covered in algae and moss. Left stagnant, this swamp of ground cover creeps over the floor, furniture and the unaware couple, until they are almost unrecognisable. Using specially imported live moss from Tasmania and copious amounts of glue sticks, Janai and Jo meticulously attached the greenery to any available surface to create this overgrown effect.