Wednesday, July 20, 2011

Good Weekend Stories

Last month's Good Weekend Magazine fashion stories took us into the cooler seasons of the year. A silvery-white winter is where we began our Poncho story, inspired from Pringle of Scotland AW 11/12. When keeping a monochromatic palette, pieces need to be identified through texture and tone. Wools and weaves combined with printed patterning create points of focus, such as a loose knit poncho or grey tweed pants. With accessories it’s best to keep it streamlined and not too fussy. So sterling silver jewelry and metallic sheen bags with low detail work well. 

For the second story we injected a bold colour, keeping with the monochromatic palette. Raspberry Red is a total showstopper! Our influences grew from Sonia Rykiel’s AW 2011 runway where she shows a figure hugging dress, with a floaty sleeved blouse and red hot Mary-Janes. A vision of a 1940’s independent woman with confidence, and courage and a little bit of old Hollywood glamour. Pulling off an entire outfit in such a bold palette takes confidence. To not lose your womanly curves, synched waists and belts keep an hour-glass figure. Brands such as Anna Thomas and Scanlan Theodore host very strong pieces in this trending colour, and lighter tones in handbags can sit beautifully on top of this deep red, blue based outfit. 






Tuesday, July 12, 2011

The Actors Studio

We recently teamed up with photographer Michele Aboud, hair stylist Michael Wolff and make-up artist Justine Purdue to shoot a story that takes it cues from 1950s New York. Our direct inspiration was the famous Actors Studio on W 44th St in Manhattan, where Lee Strasberg developed the method acting technique. The result was a modern take on the aesthetics, silhouettes and energy of, among others, Marilyn Monroe, James Dean and Sidney Poitier. And with gorgeous models to boot. Makes us think we were born a couple decades too late!








Sunday, May 1, 2011

Romance Was Born S/S 2011-12 - Mitchell Reading Room









A few high lights from Romance was Born - always a an adventure. This year they were off site in the amazing Mitchell Reading Room at the State Library

Friday, February 25, 2011

Cannon


We worked on this campaign with Ian Butterworth last year for Cannon, it had two parts, a before and after zoom effect. In the before shots the Tiger was depicted in its natural environment and the singer at a rock concert. The images were displayed on huge digital screen at Westfield Bondi Junction. The before images would come up on screen then zoom into the images above. Cool Ahh...

Tuesday, November 16, 2010

Peruvian Fashion





The second installment in our irregular series on fashions from around the globe. I travelled to Peru recently and was amazed at the colour palette and layering of tradition highland wardrobe despite 30 degree heat. Flashbacks of Marnie Skilling circa 2008, woolen stirruped leg warmers, cardigans, knee length pleated skirts and felt hats. As per Cambodia, plastic shopping bags in complimentary colours.