Monday, March 12, 2012

La Famiglia

In January we worked with Whybin TBWA and photographer Julian Wolkenstein last month to capture La Famiglia latest campaign for homemade garlic bread. Taking inspiration from impressionist artworks, the scene was set with two professional art-handlers haphazardly caught walking through the background of a dining scenario. In doing so, they create a completely new environment to that of the ‘generic’ dining room or backyard, transporting the diners to a romantic European setting. The high saturation of colours in the wardrobe was drawn directly from the bright acrylics in the paintings. The overall appearance allows the diners to pop directly out of the artwork. A warmth comes from both the daytime and evening execution, tying back to the feel-good energy that one relates to a home cooked meal.