Legacy Australia Campaign

Janai Anselmi Styling worked with photographer Simon Harsent this November on a campaign for Legacy Australia, to promote it's badge sales for fund-raising and awareness. This year Legacy went a step further and incorporated an MP3 Player into each badge, pre-programmed to play songs by Australian music artists.

Fisherman's Friend

Shot in studio with photographer Toby Burrows, the day was spent sliding models into custom made, full body, lycra one-sies using a mixture of cooking oil, talc and personal lubricant! Hanging plastic crabs and seagulls, and building a set to resemble the bow of a fishing trawler. Janai Anselmi Styling really stepped up to the challenge.

Good Weekend Magazine

See our latest contributions to Sydney Morning Heralds, Good Weekend Magazine. Sky Blue's will be the colour of this Summer inspired by Spring/Summer 2012 by 3.1 Phillip Lim. Varsity Slouch will keep you comfortable and cutting edge coming out of Spring, thanks to Paul Smith Autumn/Winter 2011. Both are Tom-Boyish looks with layers upon layers. Meaning more clothing to play around with.

UBank

Our first major ‘green’ project had Janai and Jo team up with photographer Simon Harsent and The Monkey’s agency to shoot UBank's latest home loans campaign. “Have you let your home loan go?” was the tag line used across a series of lifestyle vignettes depicting everyday home loaners covered in algae and moss. Left stagnant, this swamp of ground cover creeps over the floor, furniture and the unaware couple, until they are almost unrecognisable. Using specially imported live moss from Tasmania and copious amounts of glue sticks, Janai and Jo meticulously attached the greenery to any available surface to create this overgrown effect.

Sony Panorama

A less physically exhausting but just as poignant job that JAS has been involved in this season was for Sony with photographer Andreas Bommert. Art Director Nils Eberhardt conceived several panoramic adverts depicting polar opposites interacting at an incredible distance. We see Little Red Riding Hood meeting The Wolf, a same dress fashion faux pas between two girls and a tween boy “grossed out” by the cootie infested kisses of a tween girl. Shot in studio and then later machined and stretched, the end result is a long banner of a panoramic environments.

National Gallery of Australia

We were approached to help promote the National Gallery of Australia’s newly developed sites’ landscape.  Pushing for an international audience, a theme was developed around creating a stereotypical ‘Aussie’ backyard with a shock value. Situating some kitsch iconic props such as a Weber BBQ and manual roller lawn mower, an odd environment was created with ultra modern, geometric lines of the new landscape clashing with the 1950s style family. The Piece de resistance however was Geoff Ostling, whose entire body is covered in tattoos of native Australian flora. A perfect blend into the natively planted landscapes of NGA, Geoff's nude body will certainly draw attention, along with the odd Australian family "living" in the grounds of the National Gallery of Australia. 

Qantas

Further into Spring our entire team was called for all hands on deck, travelling south of Sydney to the Macquarie Pass National Park with photographer Adam Taylor, to shoot Qantas’  ‘Spirit of Luxury’ ad campaign. Using NSW’s natural rainforest as a backdrop, JAS strategically placed exotic, tropical flora to imitate the Qantas Business Class Lounge and it’s own ‘Living Wall’. The renowned red lounges designed specially for Qantas by Marc Newson were transported from Alexandria to the site, and then hauled into the depths of the rainforest.